In a bold new move it looks like the guys over at amBX have decided to get in bed with education establishments to help the designers and programmers of tomorrow embrace the amBX technology at an early stage. A press release sent out today notes that amBX Ltd has partnered with the Entertainment Technology Centre (ETC) at Carnagie Mellon University in Pittsburgh, USA.

A statement from amBX in the press release reads as follows:

“amBX and the ETC share a common vision for the development of immersive experiences for entertainment and gaming applications using lighting and ambient scene control,” commented Jo Cooke at amBX. “This opportunity places state-of-the-art amBX technology in the hands of entertainment creators of the future and redefines the way entertainment is experienced. We’re really pleased to be able to work with such a prominent institution as ETC to develop the capabilities and application of amBX technology.”

It will be interesting to see if amBX look to establish similar partnerships elsewhere and if this is part of their long term plan but it is certainly a positive move as a follow-up to their support of the Dare to be Digital competition.

I have just been having a look at the current prices for amBX kits in the UK and it looks like Play.com have lowered their price for an amBX Premium Kit to just under £100. Previously standing at about £170 this is a good move by Play and will hopefully increase the number of sales (maybe highlighted by the fact they are currently out of stock).

From an amBX position this good work to help amBX become more mainstream as people are more likely to purchase products that fall under that magical £100 mark. If you havent got yourself a kit yet and have enjoyed watching the videos on this blog they perhaps now is the time to get involved and go buy one?

Play.com amBX Listing Page