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amBX to release SDK to industry!

I have just received a press announcement stating that in early 2009 (January 12th) amBX will be releasing a free SDK to the entertainment industry to help them integrate amBX effects with their products. Certainly sounds like a good move for amBX and for us gamers may mean that more new titles are released with full amBX capability. A short extract from the press release is given below:

The amBX SDK enables developers across the whole of the entertainment industry to get up and running quickly with test tools and example applications to guide the way to enhance games with immersive amBX effects. A support forum provides advice and best practice information as well as a complete tool box that will unlock the most advanced features of amBX. Up to now the amBX SDK has been available on a project by project basis but the new developer programme has opened it up to the development community free of charge.

“The amBX SDK provides developers with everything they need to get quickly up to speed and at no charge. It makes amBX very approachable and this will be a major step forward for us as we take the amBX proposition to wider markets and sectors. The whole point of amBX is to immerse the player deeper into the game and the amBX SDK now makes a rather complex operation very simple and extremely low cost.” commented Neil MacDonald, CEO of amBX.

If there are any budding developers out there you can go and register your interest for the SDK by visiting http://developer.ambx.com. Sounds like amBX is going to make a good start to 2009 so I wish them luck and can’t wait to see how many studios and developers embrace this.

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